Finding New Business Partners with Google Search

Every day many professionals are using Google Search for finding new business partners. Recently I talked with a senior account manager within the payment industry about this subject. He explained to me that he found it difficult to get good search results / business opportunities when he searched for new partners within a certain country, especially within an industry which uses a lot of international words (e.g payment service provider).

After our conversation I continued thinking about our conversation, and started my own search journey. Before searching I wrote down keywords which were related to the desired goal: “a new payment partners”. If these companies designed their website according to the basic SEO rules, then they would include these keywords within the TITLE. For this reason I started my search by using the following search operators: [intitle:payment service provider]*. By using this search operator I managed to filter the search results, and get a list of companies who believe that the word PAYMENT represents the content of a certain page / business (if home page is found).

In this case I needed to find italian companies, however the search results now showed websites from all kinds of countries. To solve this there are two solutions. I could visit google.it and use [intitle:payment service provider] * and select the filter “Pagine da: Italia”. Or use google.com and add the search operators:“site:.it”, so the full search query is [intitle:payment service provider site:.it]*. The search operator “site:.it” tells google to show only websites which have the domain extensions “.it”.

If you want to filter the search results even more, then you can add the operator “inurl:payment”, so [inurl:payment intitle:payment service provider site:.it]*. With this operator you indicate that the search results should only show websites with the word “payment” in the url. The number of search results will be much less, but the websites which are shown, are definitely focussed on the subject “payment service provider”.

There are more advanced google search operators. For more information please visit the website: http://www.googleguide.com

After a hour, trying out several international keywords, translated keywords and operators, I found a good list of italian Payment Service Provider companies. I e-mailed the list and received an enthusiastic email back from him. I managed to find some new companies 🙂

(*) you don’t need to enter the brackets at the google search bar. They are only placed into this text for marking the full search query.

What does the Google Panda want?

Is the big fuss about the Google Panda update understandable? We have our opinion about it, but it is better to find out yourself. Below you find the video from Seomoz.org. This website helps SEO-professionals with their business. In the video they explain the thoughts behind the Panda Update. After watching the video you know what the Panda wants, namely “UX”. But what is UX?


If you want to know more about the Google Panda Update, please contact us

Dare to think out of the box to satisfy your customers

The e-commerce webshop Amazon is often seen as just an online bookshop. But is this also the case? We do not agree with this statement, because the webshop is leading in developing new ways of improving the shopping experience of their customers. Some time ago we purchased their e-reader Kindle. Not only because the e-reader is a perfect device, but also because we wanted to update our Amazon shopping experience. After 4 days we received the Kindle, which is rather fast for an international shipment. But most we were suprised about the packaging of the Kindle. the packaging contains some funny things, e.g. barcode contains a man reading a book, and the packaging carries the stamp “frustration free packaging”. A perfect example of thinking out of the box! If you want to know more about improving the shopping experience of your website, please contact us