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Affiliate marketing has a language all its own. Below is a collection of some of the frequently used terms I’ve defined over time.
Affiliate: a Web site owner that earns a commission for referring clicks, leads, or sales to a merchant.
Affiliate Agreement: terms between a merchant and an affiliate that govern the relationship.
Affiliate Information Page: a page or pages on your Web site that explains clearly and concisely what your affiliate program is all about.
Affiliate Link: a piece of code residing in a graphic image or piece of text placed on an affiliate’s Web page that notifies the merchant that an affiliate should be credited for the customer or visitor sent to their Web site.
Affiliate Manager: the manager of an Affiliate Program who is responsible for creating a newsletter, establishing incentive programs, forecasting and budgeting, overseeing front-end marketing of the program, and monitoring the industry for news and trends.
Affiliate Program (also an Associate, Partner, Referral, or Revenue Sharing Program): a merchant pays a commission to an affiliate for generating clicks, leads, or sales from a graphic or text link located on the affiliate’s site.
Affiliate Program Directory: directory of affiliate programs, featuring information such as the commission rate, number of affiliates, and affiliate solution provider. Associate-It, AssociatePrograms.com and Refer-it are among the largest Affiliate Program Directories.
Affiliate Solution Provider: company that provides the network, software, and services needed to create and track an affiliate program.
Auto-Approve: affiliate application approval process where all applicants are automatically approved for an affiliate program.
to be continued….
